Awesome List - AdTech
- Papers on Adtech
- Ad click Prediction - view from trenches
- Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation
- Optimizing Budget Constrained Spend in Search Advertising
- Real Time Bid Optimization with Smooth Budget Delivery
- Budget Optimization for Online Advertising Campaigns with Carryover Effects
- Bid Optimizing and Inventory Scoring